HOW CAN WE HELP YOU?
Why You Need Support With Your Engineering or Commercial Functions - And What We Can Fix
Do any of these challenges seem familiar?
Engineering Challenges
Innovation not embedded and delivering the expected growth.
Your competitors rapidly launch products while your team is slowed down, with long lead times and lengthy development processes.
You're constantly facing backlog issues leading to delayed project completion, customer dissatisfaction, and a stressed-out FD.
High, unsustainable overheads eat into profits and your bottom line doesn’t reflect your revenue success.
Continuous product delays are damaging your reputation and impacting customer relationships.
Departments work in silos, creating a lack of flow, communication, and collaboration that hinders project completion and innovation.
Systems and processes need to be more scalable to support your growth potential.
The engineering team often finds itself on the back foot due to a need for emerging or necessary technical skills.
You keep losing your best engineers to competitors despite putting effort into retention strategies.
Succession processes not delivering the next generation of leaders
Underperforming sales teams miss targets, resulting in lost revenue and stunted growth.
Profitability challenges stem from high costs, inefficient processes, and market pressures, reducing margins and causing financial strain.
An unclear sales strategy hinders market penetration, differentiation from competitors, and sustained growth.
Transformation initiatives struggle due to the need for alignment in resources, culture, and technology.
Expanding into new territories presents logistical, cultural, and competitive challenges, requiring strategic planning and local expertise.
Entering new sales channels is challenging due to varying customer behaviours, technology integration, and channel management.
Sales team audits must identify performance gaps, improvement areas, and realign resources for productivity.
Sales performance management lacks direction, failing to foster a high-performance culture and accountability.
Customer satisfaction and loyalty issues require troubleshooting to ensure positive client interactions.
Developing a start-up commercial strategy involves building a robust plan, establishing market presence, and driving growth.
You're not alone if you recognise these challenges.
But it's time to take action. Here's how we can help you:
Commercial Challenges
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Address Your Leadership Challenges, Change Your Future
Let’s work together to deliver guaranteed results
SERVICES
Craggs Tailored Approach:
Our services are flexible - we provide you with specific solutions that will address your unique leadership challenges and opportunities:
Leadership Expertise
Innovation
Transformation
Solution Selling
Mentoring
Strategy
Audit/Assessment
Organisational Design
Performance Metrics
Problem-Solving
New Function Implementation
New Capability Implementation
Recruitment Support
Workflow Improvement
Overhead Reduction
What it’s like to work with us
WORKING TOGETHER
We help you assess and confront engineering and commercial leadership challenges head on. We’ll guide you and your team on a path towards achieving the outcomes you deserve.
1. Discovery Consultation
2. Challenge, Service or Project Identification
3. Agree Engagement Plan
4. Assessment
5. Develop Action Plan
6. Execute
Get in touch with us to learn more about how we can help you.
Success Examples
Challenge
A capital equipment manufacturer was facing stagnant sales, leading to flat revenue and limited profitability. This stagnation was causing frustration among stakeholders and a lack of motivation within the sales team.
Solution
We conducted a comprehensive review of the sales pipeline and implemented a new sales strategy focused on accountability and positive energy. By enhancing pipeline management, introducing stringent activity reporting, and fostering a culture of accountability, we doubled sales revenue and significantly increased profitability.
Results
The business saw significant reductions in lead times. This improvement was reflected in enhanced overall performance, increased customer satisfaction, and a more robust brand reputation. Ultimately, the transformation empowered this manufacturing business to enjoy sustainable growth in a competitive market.
Challenge
A technology firm struggled with limited solution sales, primarily focusing on product features rather than the overall benefits of their solutions. This narrow approach restricted growth and market penetration.
Solution
We aligned the business to seize new opportunities by fostering customer intimacy and developing new capabilities. Shifting the focus from selling product features to emphasizing solution benefits, we built a robust £10m solution business.
Results
The company saw substantial growth in solution sales, resulting in a new £10m revenue stream. This strategic pivot not only enhanced market penetration but also strengthened customer relationships and positioned the firm as a solution-oriented leader in the industry.
Challenge
A manufacturing business was experiencing unacceptable engineering lead times, negatively impacting overall efficiency, causing customer dissatisfaction, and harming brand reputation.
Solution
Thoroughly examined the company's current engineering organisational structure and processes. Accordingly designed and implemented two separate workstreams tailored to the unique demands of each operation. Stream 1 centred on bespoke products heavily dependent on the supply chain. Stream 2 focused on standard and configured products manufactured internally. This enabled individual optimisations for each workstream.
Results
The business saw significant reductions in lead times. This improvement was reflected in enhanced overall performance, increased customer satisfaction, and a more robust brand reputation. Ultimately, the transformation empowered this manufacturing business to enjoy sustainable growth in a competitive market.
A high-potential engineering manager was identified as an ideal candidate for transitioning into an engineering director role. However, they needed guidance and support to develop the requisite senior leadership competencies to excel in their new position.
Challenge
Solution
Six months of tailored mentoring, focusing on honing critical skills and knowledge to facilitate a smooth transition into the director role. The mentorship encompassed leadership coaching, strategic thinking development, decision-making frameworks, and building their industry network.
Results
Effective transition into the director role, successfully adopting newly enhanced senior leadership competencies and exhibiting solid capabilities in the new position. Comprehensive mentorship helped the individual meet the demands of their new role with confidence and efficiency, positively impacting the overall business. This successful transition promoted sustainable growth within the engineering team, improved cross-functional collaboration, and bolstered the company's overall strategic vision.
Challenge
A regional sales territory was underperforming, leading to missed revenue targets and low morale among the sales team. This underperformance was hindering the company's overall financial health.
We revitalised the sales team through a structured approach involving team restructuring, inspirational leadership, and active engagement. By listening to team members, empowering them, and providing recognition for achievements, we drove a cultural shift towards proactive sales practices.
Solution
Results
The territory experienced significant revenue and profitability growth. This transformation boosted team morale, fostered a collaborative and motivated work environment, and contributed to the company's overall financial success and competitive positioning.
HOW CAN WE HELP YOU?
Let’s work together to deliver guaranteed results
We know your engineering challenges are unique. That’s why our services can’t be selected from a menu. They’re bespoke. We dig deep into understanding the obstacles between you and success. From that starting point, we engineer customised solutions to bring out your full potential. A free consultation will help you see what improvements are waiting for you.
Testimonials
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![Image of Cees Zaalberg]()
"Tony Lawson demonstrated exceptional engineering leadership capabilities driving transformation, continuous improvement and solution selling initiatives. Operating strategically and operationally he was able to take engineering to new levels of performance and engagement."
Cees Zaalberg - Regional Managing Director Europe, Russia and North Africa
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![Image of Dr William Beer]()
"I had the pleasure of working with Dr Tony Lawson, he was managing an incredibly large complex engineering team, and I had first hand experience of him making transformational improvements. I have spoken to Tony on many occasions to get support on engineering challenges I was facing within my career. I cannot recommend his services highly enough."
Dr William Beer PhD - Chief Executive Officer Tunley Environmental
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![Vision Engineering Logo White Text on Grey Background]()
"Vision Engineering collaborated with Craggs between Dec ‘23 and Jul ’24. Tony spearheaded the development of optical, mechanical, and electrical products from inception to delivery. He has a pragmatic, solutions-focused approach to problems and quickly forged strong working relationships. Tony earned the trust of the team and encouraged open communication at all levels within the business, regularly providing progress updates to the board."
Graham Mercer - Group Design and Development Director of Vision Engineering Ltd
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![Photo of Sam Crossley Group Managing Director of Vision Engineering Ltd]()
"During a critical phase of development, Tony supported us with several major design projects. His swift action brought much-needed stability, clarity, and focus to these endeavours. As an effective leader and communicator, Tony built strong relationships within the department and across all levels of the company. After stabilising ongoing projects, Tony addressed the structure and processes to ensure the smooth running and success of future projects. His experience and leadership have been immensely beneficial."
Sam Crossley - Group Managing Director of Vision Engineering Ltd
